McDonald’s restaurants Essay Example

McDonald’s restaurants Essay In reviewing Subway’s recent economic performance, the restaurant franchise chain is confident in their day to day operation. Subway is still expanding and one day will they will outnumber the amount of McDonald’s restaurants. Subway’s purchasing power is high due to the 33,000 location within 90 different countries. (Subway) Cost Analysis The price for a sandwich from Subway is fairly stable across all 33,000 locations. A person can order the same sandwich form any of these restaurants. So no matter where in the world a person is they can still order their meatball sandwich. Normally a person can order a sandwich, chips, and drink for less than ten dollars. Demand Analysis The demand for fast food has risen throughout the years. McDonald’s is the largest fast-food chain followed by Subway. Subway offers fast-food services with healthier alternatives. As people are short on time to get food, they are also demanding a healthier lifestyle. Subway has answered the call, The Subway ® chain is doing this through a variety of tactics, including the 8 subs with 6 grams of fat or less and other low-fat choices; a family marketing strategy; and an emphasis on unique qualities that make the chain stand out from other fast-food chains. (Subway) Competitor Analysis Subway faces several competitors, anywhere from small mom and pop sandwich shops to other large restaurant chains. Subway’s top three competitors are McDonald’s, Quiznos, and Yum! Brand Inc. Yum! We will write a custom essay sample on McDonald’s restaurants specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on McDonald’s restaurants specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on McDonald’s restaurants specifically for you FOR ONLY $16.38 $13.9/page Hire Writer is the largest fast food operator in the world in terms of number of locations, with more than 37,000 outlets in about 110 countries. The company’s flagships chains include KFC, Pizza Hut, Taco Bell, Long John Silver’s, AW Root Beer, with 80% of their restaurants licensed to franchisees. (Yahoo) Action Plan Subway will keep doing what they are doing in order to become the largest sandwich restaurant in the world. With a growth of about 2,000 stores a year they will one day outnumber the number of McDonald’s locations. SUBWAY ® restaurants Franchise fee: $12,000 Start-up cost: $69,300 to $191,000 Basic royalty: 8% Advertising royalty: 3. 5% BLIMPIE* Franchise fee: $18,000 Start-up cost: $99,321 to $338,200 Basic royalty: 6% Advertising royalty: 4% BURGER KING* Franchise fee: $50,000 Start-up cost: $240,000 to $2. 5 million Basic royalty: 4. 5% Advertising fund: 4% COUSIN’S SUBS* KFC McDonald’s Franchise fee: $15,000 Franchise fee: $25,000 Franchise fee $45,000 Start-up cost: $200,000 average Start-Up Cost: $250,000 Start-Up Cost $432,000 to $715,150 Basic royalty: 6% Basic royalty: 7. 90% Basic royalty: 12. 5% Advertising royalty: 2% Service fee: 4. 90% Module 15 – DETERMINING ORGANIZATIONAL FINANCIAL RESULTS Revenue Sources In 2008, Subway made $926. 2 million dollars in sales. That is a 1. 9% sales growth for the sandwich shop chain. In 2008 they employed 700 employees working at their headquarters. They are expecting a 9. 7% growth within their work force. Due to the fact most stores are a franchise the profit margin varies from store to store because they are independently owned. Therefore each store must pay their employees from each stores profit instead of coming from a corporate office. (Doctor’s Associates Inc) Operating Costs Due to the fact most Subway restaurants are privately held by different individuals the operating cost varies from location to location. Generally speaking each store must pay 8% of their sales to royalty costs. The cost in which it takes to run the stores will include land or rent payments, the cost of raw materials in order to make the food, electricity, and any other services in which the store might need to be successful. Start-Up Costs In order to open up a new Subway restaurant a business will need $78,600 to $238,300 for their total investment. The initial franchise fee is $15,000 with royalties of 8%. The owner of the new store has to agree to the terms of agreement for 20 years. (Franchise Mall) Profitability According to Doctor’s Associates Inc they cannot promise any projected profit or return on investment for new Subway franchises. Doctor’s Associates Inc release this statement because there is no magic formula in order to make a Subway franchise be success. Although In 2009, Doctor’s Associates made $926. 2 million dollars in sales from their 8% royalties. That is a 1. 9% sales growth for the sandwich shop chain. It is hard to get an actual number on how profitably each franchise is due to the fact they are all independently owned. Location and the customer base are all factors on how successful each location is. ( Subway) Action Plan With around $300,000 a person can open their own Subway restaurant store. 8% of the stores revenue will have to pay back for royalties. To be very successful and make a nice living a person will need to own and operate several stores. There is money to be made and a market to be taken. (Subway) MODULE 16- MEASURING INTERNATIONAL BUSINESS SUCCESS Financial Gains The profitable Subway franchise will undoubtedly profit from our operations in Brazil. Merging Subway’s success with Brazil’s culture will be Subway’s primary interest. Economic Benefits Subway’s focus will be equal opportunity for males and females alike—the majority of Brazil’s workforce is made up of men who earn higher salaries. Social Benefits Expanding Subway’s franchise to Brazil will be the stepping stone to expanding in neighboring countries. Because Subway will be adapting Brazil’s culture into our products and services, we will be preserving and enhancing Brazilian culture. Social Costs Subway was founded in the United States, a country with values much different than Brazil. In fact, many American values are considered to be offensive in the Brazilian culture. We must closely monitor our company’s practices prior to expansion. References countrystudies.us/brazil/82.htm.

A Profile of Photographer Zana Briski, Director of Born Into Brothels

A Profile of Photographer Zana Briski, Director of Born Into Brothels In the late 1990s, Zana Briski, a London-born Cambridge University theology student turned photographer, ventured to India to document, as she puts it, the particular hells that women can go through - sex selective abortion, dowry deaths, the treatment of widows, child marriages. It was never her intention, she says, to photograph prostitutes - until, that is, she was introduced to Sonagachi, the red light district of Calcutta. When I entered the red-light district I had a very strong feeling of recognition and I knew that this was why I had come to India, she says in an e-mail interview. I spent two years gaining access - it took me that long to be offered a room in a brothel so I could live there. I photographed the women when conditions allowed and spent day after day just hanging around, watching, listening. Fate took yet another turn when Briski began interacting with the children of the prostitutes. I would play with the children and let them use my camera. They wanted to learn photography - that was their idea not mine. So I bought point-and-shoot film cameras and chose several kids who were most eager and committed and started to teach them in formal classes, she says. From the very first class, she adds, I knew something special was happening and that I needed to film what was going on. I had never picked up a video camera before, but I bought one and started filming as I was teaching the kids and living in the brothel. Eventually Briski persuaded her friend, filmmaker Ross Kauffman, to join her in India. Over the next two years the pair documented Briskis efforts not just to teach the children photography, but to get them into good schools where they might have a chance at a more hopeful future. The result was Born Into Brothels, a gritty and poignant account of Briskis time with the red-light kids of Calcutta, as they came to be known. At turns joyous and heartbreaking, the film focuses on eight of the kids in particular, including Kochi, a painfully shy girl who almost certainly faces a life in prostitution unless she can escape the poverty and despair of Sonagachi and gain admission to a boarding school; and Avijit, the most gifted of Briskis students who nonetheless nearly gives up on photography after his mother is murdered. With the kind of eloquence that comes only from children, Avijit tells an interviewer early in the film, there is nothing called hope in my future. Shot on a shoestring budget, in a setting light years from Hollywood, Brothels might have languished in obscurity. But the film not only garnered raves from critics; it won the 2004 Academy Award for best documentary feature. Meanwhile, a book of the childrens photos was published and Briski set up a foundation, Kids With Cameras, to help pay for their schooling. Sadly, fairy-tale endings are all-too rare. Even with funding and encouragement not all of the red light kids, now young adults, have fared well in the intervening years. Briski confirmed a BBC report that one of the girls featured in the film later became a prostitute. She did so by choice and I respect her choice, Briski says. I dont consider that a failure or a shame. I trust she knows what is best for her. But many of the other children did go on to school in India, some even in the United States. Briski said Kochi studied at a prestigious school in Utah for several years before returning to India to finish her education. And recently Avijit, the child prodigy in Brothels, graduated from NYUs film school. Amazing, Briski says. I am so proud of him and all he has accomplished. Most people, having won an Oscar for their very first film, might be expected to continue on that path. But Briski felt pulled to return to her first love, photography, and a project called Reverence, in which she photographs insects around the world. Asked why she chose not to continue with filmmaking, Briski, 45, says even after winning an Oscar I do not consider myself to be a documentary filmmaker or a journalist. I move through the world in an open way and I respond to what is around me. Born Into Brothels and Kids With Cameras were not planned in any way. They were a response to what I discovered in the world. Photography is my medium, she adds. I am a traditional black-and-white photographer and I still shoot film and work in the darkroom. Reverence, Briski says, came to her through dreams of a praying mantis. The experience was so strong that I had to pay attention. Strange praying mantis coincidences would happen and I began to follow the clues - clues that have taken her to 18 countries to photograph and film mantids and other insects over the past seven years. Currently shes photographing jaguars in Brazil. If all goes as planned, the culmination of Briskis work will be a traveling museum with large-scale photographs, film and music. The project, which Briski hopes to open when she receives enough funding, is about respect of all life forms and changing our point of view. Not so different, she adds, from what I did in the brothels - bringing attention to those who are feared, ignored, abused, from their point of view.