12 Angry Men

12 Angry Men The issues of injustice and possibilities to follow the wrong conclusions during the jurors’ analyzing the case in the court can be considered as the most controversial aspects of the process which results can be irreversible. All these problems are revealed in the movie 12 Angry Men directed by William Friedkin which was released in 1997.Advertising We will write a custom essay sample on 12 Angry Men specifically for you for only $16.05 $11/page Learn More However, in spite of the main theme of legitimacy discussed in the movie, some important aspects of the social psychology can be discussed using the examples of relations and interactions between the characters of the movie. The main two aspects which should be effectively analyzed are the problem of stereotypes and the question of the successful leadership. The plot of the movie is based on the story of a young Spanish-American boy who is accused in killing his father, and the main task of the jur ors is to decide whether he is guilty or innocent. The jurors have their own personal vision of the case and are inclined to accuse the boy without paying much attention to the discussion of the case’s details. However, there is Juror # 8 who does not want to follow the viewpoint of the majority of the group and insists on the further detailed analysis of the case (12 angry men, 1997). The peculiarities of the manner to persuade the public and lead the persons’ to making their own right conclusions which is demonstrated by Juror # 8 can be discussed in the field of the social psychology with references to its main aspects along with the group’s inclination to follow the stereotypes and bias. The main difficulty which complicated the jurors’ clear vision of the problem can be discussed as the progress of stereotypes in their attitudes to the people. While discussing the peculiar features of the case, the jurors focus on their beliefs about definite groups of people and the possible characteristics which can be used to describe their behavior. Thus, accusing the boy in murdering his father, the jurors reveal their stereotypes about those people who grow in poverty in slums (12 angry men, 1997). Following these stereotypes, the jurors are inclined to wrongly interpret the boy’s possible actions with references to their vision of the case according to their stereotypes.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, the situation is also complicated by the combination of stereotypes and discriminative views against the representatives of the minority groups (Franzoi, 2002). Nevertheless, Juror # 8 is not so categorical in his discussion of the issue as the other jurors influenced by their own stereotyped visions. According to the aspects of the social psychology, it is possible to speak about the juror’s revealing the effective leader’s behavior. The leader is a person who can motivate the others to reach the goals and achieve high results (Franzoi, 2002). The behavior of Juror # 8 can be considered as the behavior of the task-oriented leader. In spite of the fact his leadership is not open and not formal, Juror # 8 is successful in controlling the situation of the discussion with the help of different conversation tactics and a series of thought-provoking questions. Juror # 8 realizes the principles of the coaching leadership with focusing on creating the supportive atmosphere during the discussion. The principles of social psychology are regularly realized by people in their everyday interactions. That is why different aspects of the social psychology can be involved in the analysis of the characters’ behavior and actions in movies, novels, and shows. References 12 angry men. (1997). [Video] Web. Franzoi, S. (2002). Social Psychology. USA: Mcgraw-Hill College.Advertising W e will write a custom essay sample on 12 Angry Men specifically for you for only $16.05 $11/page Learn More

Drafting an Academic Plan of Study for Student Growth

Drafting an Academic Plan of Study for Student Growth An academic plan of study is a way to provide more accountability to students who are struggling academically. This plan provides students with a set of academic goals tailored to their needs and provides them with assistance in reaching those goals. An academic plan of study is best suited for students who may lack the motivation necessary to succeed academically and needs some direct accountability to keep them in check. The motivation lies in the fact that if they do not meet their goals, then the student will be required to repeat that grade the following year. Developing an academic plan of study gives the student an opportunity to prove themselves rather than retaining them in their current grade which could have an overall negative effect. The following is a sample academic plan of study that can be modified to fit your specific needs. Sample Academic Plan of Study The following plan of study takes effect on Wednesday, August 17, 2016, which is the first day of the 2016-2017 school year. It is effective through Friday, May 19, 2017. The principal/counselor will review John Student’s progress at a minimum of a bi-weekly basis. If John Student fails to meet his objectives at any given check, then a meeting will be required with John Student, his parents, his teachers, and the principal or counselor. If John Student has met all of the objectives, then he will be promoted to the 8th grade at the end of the year. However, if he fails to meet all of the listed objectives, then he will be placed back into the 7th grade for the 2017-2018 school year. OBJECTIVES John Student must maintain a 70% C- average in each class including English, reading, math, science, and social studies.John Student must complete and turn in 95% of their classroom assignments per class.John Student must attend school at least 95% of the required time, meaning they can only miss 9 days of the total 175 school days.John Student must show improvement in his reading grade level.John Student must show improvement in his math grade level.John Student must set a reasonable Accelerated Reading goal for each quarter (with principal/counselors assistance) and meet that A.R. goal every nine weeks. Assistance/Action   John Student’s teachers will immediately let the principal/counselor know if he fails to complete and/or turn in an assignment on time. The principal/counselor will be responsible for keeping track of this information.The principal/counselor will conduct bi-weekly grade checks in the areas of English, reading, math, science, and social studies. The principal/counselor will be required to inform both John Student and his parents of their progress on a bi-weekly basis via conference, letter, or telephone call.John Student will be required to spend a minimum of forty-five minutes for three days a week with an intervention specialist specifically focused on improving his overall reading level.If any of John Student’s grades drop below 70%, he will be required to attend after-school tutoring at a minimum of three times per week.If John Student is failing to meet two or more of his grade requirements and/or two or more of his objectives by December 16. 2016, then he will be d emoted to the 6th grade at that time for the remainder of the school year. If John Student is demoted or retained, he will be required to attend a Summer School session. By signing this document, I agree to each of the conditions above. I understand that if John Student does not meet each objective that he may be placed back into 7th grade for the 2017-2018 school year or demoted to the 6th grade for the 2nd semester of the 2016-2017 school year. However, if he meets each expectation then he will be promoted to the 8th grade for the 2017–2018 school year.    __________________________________ John Student, Student __________________________________ Fanny Student, Parent __________________________________ Ann Teacher, Teacher __________________________________ Bill Principal, Principal

Shopping trends and how we spend money assignment

Shopping trends and how we spend money - Assignment Example Rather than buy separate ingredients (as in the case of the macaroni salad) and put them together ourselves, we simply go to the store and pay one price for a pre-packaged macaroni salad that someone has already put together for us. The trouble comes in the fact that this person has not done so out of the goodness of their heart – they have been paid to do this, and the cost that we pay for the salad reflects that. Another reason that the price is higher is the packaging. While the material of the packaging itself is probably no different than that of other foods, the bottom line is competition in this instance. The store is competing with other brands and ingredients to have you buy their prepackaged items, regardless of price. Do they want you to buy them? Of course! Therefore they must spend time and money on attractive packaging to make the consumer that is tired and hungry walking through the store say, â€Å"Oh. I’ll just grab this and we’ll have it with dinner.† On the whole, it came as no surprise to me that the average cost per pound of packaged food was higher than that of fresh fruit or vegetables. When packaged goods are offered to consumers, the price must reflect handling, shipping, packaging, and work needed to put together the

Hypothesis Coursework Example | Topics and Well Written Essays - 500 words

Hypothesis - Coursework Example se: Providing financial security for teachers is the underlying problem and the goal of the research is to identify the best approach to achieve such an objective (Brace, 2008). Therefore, the goal is to improve compensation for teachers in order to order to improve their service in teaching students. Riverdale high School aims at achieving at least 75 percent mastery among its students. This can only be achieved through an effective pay for performance system. Students Response: Data collection will involve the use of surveys and questionnaires. The data relates to the effects of the economy to the financial security of teachers. Teachers will respond to questions and field assistants will assess the living standards of teachers. Findings will be analyzed and results presented (Brace, 2008). Problem: Riverdale High School is currently overcrowded in terms of high numbers of student enrollment. There is an urgent need for a reduction in the number of students in order to reduce overcrowding. The school is also facing the problem of low pay for their teacher which has negatively affected their working morale. However, low pay for teachers has become the main problem facing the institution and this can only be addressed by devising a systematic plan. Students Response: Selection and interpretation of data will involve identifying relevant data from the survey and questionnaire. Such information will have to be related to the research problem and propose a solution. The information will also be identified as relevant based on its relation to the research hypotheses (Brace, 2008). 8) Describe how your research proves or disproves your hypothesis. In addition, list any additional research avenues created by researching the original problem. Hint: Based on an analysis of the data, the hypothesis is either supported or not supported. The question may be answered or not answered. Research can create more research while the process remains never-ending. Students

Motifs in Oscar Wildes The Picture of Dorian Gray Essay Example for Free

Motifs in Oscar Wildes The Picture of Dorian Gray Essay â€Å"If this girl can give soul to those who have lived without one, if she can create the sense of beauty in people whose lives have been sordid and ugly, if she can strip them of their selfishness and lend them tears for sorrows that are not their own, she is worthy of all your adoration, worthy of the adoration of the world† (59). Sibyl has inner beauty and Basil realizes that, but Lord Henry and Dorian only see the physical or symbolic beauty of her form. This is contrary to the reoccurring idea that beauty is only skin deep like Dorian for example he is beautiful on the outside but horrible on the inside. For the wonderful beauty that had so fascinated Basil Hallward, and many other besides him, seemed never to leave him. Even those who had heard the most evil thing against him, and from time to time strange rumours about his mode of life crept through London and became the chatter of the clubs, could not believe anything to his dishonour when they saw him† (93). Shows how society judges people by their looks. They project the desirable traits that they believe they should have, but in reality theyre the same as other people. Even though his reputation is being questioned when people see him all they see is his beauty. â€Å"He grew more and more enamored of his own beauty, more and more interested in the corruption of his own soul† (93). Morbid fascination with the portrait. Its so horrifying but he can not look away. â€Å"I have got through all that,† said Dorian, shaking his head, and smiling. â€Å"I am perfectly happy now. I know what conscience is, to begin with. It is not what you told me it was. It is the divinest thing in us. Don’t sneer at it, Harry, any more — at least, not before me. I want to be good. I can’t bear the idea of my soul being hideous. † (142). Dorian is still completely obsessed with his looks so in an attempt to purge himself he â€Å"spared an innocent thing† but because he did it because he did not want to look old and horrible it was still a selfish act. He was trying to convince himself that the death of Alan Campbell was not his fault. Conscience/Soul: â€Å"Conscience makes egotists of us all† (75). Dorians conscience was his portrait it showed him all the sins he committed throughout is life. It made him obsessed about his looks. The more you think of all the things you do the more you forget about the people around you. His unreal and selfish love would yield to some higher influence, would be transformed into some nobler passion, and the portrait that Basil Hallward had painted of him would be a guide to him through life, would be to him what holiness is to some, and conscience to others, and the fear of God to us all. There were opiates for remorse, drugs that could lull the moral sense to sleep. But here was a visible symbol of the degradation of sin. Here was an ever-present sign of the ruin men brought upon their souls. Portrait was like a mirror of his soul, his true self. The portrait would always be the one thing that would constantly remind him of all his sins in life, while opium could help him forget the things that were haunting his mind the portrait was a constant reminder of everything he did wrong. â€Å"Choice is taken from them, and conscience is either killed, or, if it lives at all lives but to give rebellion its fascination, and disobedience its charm† (139). The pursuit for pleasure is encoded in our DNA its a natural thing that we must cope with, but most times people cant control their impulses and give in, and instead of their conscience helping them to fight the urge it is the one that pushes you to succumb to it. â€Å"The soul is a terrible reality. It can be bought, and sold, and bartered away. It can be poisoned, or made perfect. There is a soul in each one of us. I know it† (158). Dorians soul was corrupted after the influence of Lord Henry, and he sold it to stay young forever. A soul means nothing to Dorian he does not even believe in it anymore. â€Å"He looked round, and saw the knife that had stabbed Basil Hallward. As it killed the painter, so it would kill the painters work, and all that that meant† (164). When Dorian stabbed the painting it was similar to when he stabbed Basil. In the beginning Basil said he put his soul into the painting, then after that it became Dorians soul. They were linked, he could not destroy the painting without destroying himself. Influence: He was conscious and the thought brought a gleam of pleasure into his brown agate eyes that it was through certain words of his, musical words said with musical utterance, that Dorian Grays soul had turned to this white girl and bowed in worship before her. To a large extent the lad was his own creation† (42). This is where Dorian starts his descent into a sinful life. Lord Henry influenced him into falling in love with â€Å"poetry† or art. The only reason he fell â€Å"in love† with Sibyl was because he saw her as living art, her passion for acting fueled his passion for her. â€Å"If one doesnt talk about a thing, it has never happened† (79). A saying by Lord Henry, denying that something happened helps you get over it faster so you have no sorrowful feelings, you just push it out of your mind or seek pleasure to distract yourself. â€Å"A strange sense of loss came over him. He felt that Dorian Gray would never again be to him all that he had been in the past. Life had come between them.. † (58). Lord Henrys influence ruined the pureness of Dorian. He now embraced hedonism which corrupted him and made him vain and hateful. â€Å"A man who is master of himself can end a sorrow as easily as he can invent a pleasure. I dont want to be at the mercy of my emotions. I want to use them, to enjoy them, and to dominate them† (79). Lord Henry said something similar when Sibyl died. Its goes against the ideology of Hedonism to be sad or regretful because you are supposed to be in pursuit of happiness. â€Å"The mere fact of having publish a book of second-rate sonnets makes a man quite irresistible. He lives the poetry that he cannot write. The others write the poetry that they dare not realize† (41). This shows the relationship between Lord Henry and Dorian. Lord Henry influenced someone with the idea of Hedonism, while he himself did not completely indulge himself in that lifestyle. While Dorian is pursuing every pleasure that he can find. In a way Lord Henry is living through Dorian. Hedonism: â€Å"There was an exquisite poison in the air. I had the passion for sensations Well, one evening about seven oclock, I determined to go out in search of some adventure. I felt that this grey, monstrous London of ours, with its myriads of people, it sordid sinners, and its splendid sins, as you once phrased it, must have something in store for me† (35). Dorian now feels the need to satisfy his hedonistic craving. He realizes the world is not pure or innocent anymore and that there is many ways to sin and indulge himself. Pleasure is the only thing worth having a theory about But I am afraid I cannot claim my theory as my own. It belongs to Nature, not me. Pleasure is Natures test, her sign of approval. When we are happy we are always good, but when we are good we are not always happy† (56-57). Lord Henry believes that morality does not promote happiness, and we must experience pleasure because that is a huge part of life. If everyone pursued pleasure the world would be happier and more ideal. â€Å"Believe me, no civilized man ever regrets pleasure, and no uncivilized man ever knows what pleasure is† (57). Same idea, the world is better off with pleasure, it will make the world happier, although upper class receive the most pleasure because they can afford all the luxuries of life. While lower class people can only imagine what true pleasure is because they are to busy worrying about other things they dont the time nor fund to indulge in the finer things. â€Å"Beautiful sins, like beautiful things, are the privilege of the rich† (57). Dorian lives this saying. He lavishes himself with the most luxurious items because he has the money to do so. Having fancy objects in life is purely for the aesthetic pleasure that we receive from them, and repeating the word beautiful emphasizes and glorifies the idea of pleasure. Difference of object does not alter singleness of passion. It merely intensifies it. We can have in life but one great experience at best, and the secret of life is to reproduce that experience as often as possible† (145). Pleasure and passion are universal emotions that can be felt anywhere. Repeating that emotion can help you feel younger, it will take you back to all the other times you felt that way, its another way of reminiscing.

How Lomax and Fellow Prisoners are Treated Essay -- Prison Alan Lomax

How Lomax and Fellow Prisoners are Treated In this essay I will be looking at ways in which Lomax conveys how he and his fellow prisoners are treated here in this passage from the book. To show evidence of this I will select quotes which show choices of form, style, vocabulary and narrative viewpoint. Overall I aim to highlight the ways in which the attitudes and values are conveyed to the reader. Lomax Perfectly describes his transition from a P.O.W camp to Outram Gail. 'What our captors were in fact doing was consigning us to a lower circle of hell'. This extremely poignant statement shows use of imagery in a way that stands out to the reader. He uses 'lower circle of hell', which is a simile to emphasize the absurdity of prisoners being sent to Gail. Lomax goes on to describe the horrible neglect that prisoners of Outram road were experiencing. 'This was a place in which the living were turned into ghosts, starved, diseased creatures wasted down to their skeletal outlines'. Like the first quote this is Lomax being very graphic, morbid about what he has witn...

Best Snacks Problem Solution

Running head: PROBLEM SOLUTION: BEST SNACKS INC. Problem Solution: Best Snacks Inc. Taleish M. Daniels University of Phoenix Problem Solution: Best Snacks Inc. â€Å"Best Snacks, Inc. , a 150-year-old company which has been held publicly for more than 100 years, has traditionally held the number one or two positions in the snack market, providing an excellent and stable investment for stockholders. But in the past several years, Best Snacks sales have been slipping, market share has decreased and, particularly in the past two years, stock prices have taken a dive. This year, the company will finish a very weak second, and with several smaller competitors emerging as major players in the snack industry, Best Snacks is in danger of losing its long-held premier standing in the snack market,† (University of Phoenix, 2010,  ¶ 2). In addition to these issues, the employees at Best Snacks are unsettled and feeling as if management does not value their opinions and has not done a good job of promoting innovation. In order to succeed, Best Snacks must tackle the challenges of its failing product line as well as find a way to bring the internal climate with employees back to a state of resolution. Describe the Situation Issue and Opportunity Identification Best Snacks is facing a number of issues. Declining sales, complacency, and a lack of motivation within the employees due to the absence of manager support have all contributed to the current state. By taking a close look at its competitors and studying other successful organizations the leadership at Best Snacks can retain some of its previous success. Capitalizing on the new changes in leadership, Best Snacks has the opportunity to restructure their organization in a way that will foster an environment of creativity and innovation. As stated, both sales and market share at Best Snacks has seen a decline. The opportunity presented is for the leadership at Best Snacks to evaluate the organization’s current process to determine how they can keep up with the competition. A radical innovation is a significant change that simultaneously affects both the business model and the technology of a company. Radical innovations usually bring fundamental changes to the competitive environment in an industry, (Davila, Epstien, & Shelton, 2006, p. 51). Contributing to the declining sales is the fact that there have been no product or service innovations in the past five years; instead, previously successful marketing methods have been improved or extended. Successful organizations tend to become complacent and conservative in order to preserve their core competencies—those things that lead to their success. This is logical and largely advantageous in the short-term. Paradoxically, the things that led to their success could be the very things in the long-term that pull them into failure, (Davila, Epstien, & Shelton, 2006, p. 239). By designing new marketing methods that are completely different from anything that has been done before, Best snacks can return to their customer base with a fresh approach that will draw people to their products. A learning organization is an organization that purposefully designs and constructs its structure, culture, and strategy so as to enhance and maximize the potential for organizational learning (explorative and exploitative) to take place, (Jones, 2004, p. 377). Currently many employees at Best Snacks do not understand the importance of innovation and have forgotten how to develop and implement creative ideas. Most of this stems from the fact that managers do not support creativity and innovation, another issues facing Best Snacks. Employees believe that they are not supported in their ideas and independent thinking. One of the key roles of the CEO is to make innovation part of the culture of the company. The CEO needs to make certain that collaboration occurs and becomes part of the culture. Steve Jobs works this critical cultural angle at Apple by being the clear leader of innovation and pushing hard to ensure that there is effective collaboration between the technology and business folks, (Davila, Epstien, & Shelton, 2006, p. 58 & 259). The leadership at Best Snacks should use this opportunity to support and encourage organization learning, developing culture that is ripe for innovation through leading by example and pushing for employees to come up with new ideas. Stakeholder Perspectives/Ethical Dilemmas Though Best Snacks is facing a number of issues, three main stakeholder perspecti ves and ethical dilemmas have been identified. The first is between Best Snacks and the competition. Both Best Snacks and its competing businesses have a vested interest in their individual corporations. Each would like to be the number one holder of sales and market share in their industry. In their quest to be number one, it is the responsibility of each organization to utilize fair business practices, and conduct themselves with honesty and integrity. Another stakeholder perspective is the leadership of Best Snacks versus their employees. The employees at Best Snacks feel that leadership does not value their opinions and has not created an environment open for innovation and creativity. Though management sees the need for employees to develop a creative mindset, they are unsure about the best ways to utilize those skills. Both management and the employees need to be honest about what they’re needs and expectations are. Opening the door to communication will allow them to work together as a unit. Management has the responsibility to treat employees with fairness and respect, understanding that although their titles may be lower in rank, their opinions and desire to grow the organization is what will ultimately lead Best Snacks into their next phase of success. The last ethical dilemma that was identified is Best Snacks versus itself. As a corporation, Best Snacks is rightfully concerned that they are seeing a significant decrease in sales. In their quest to retain success, Best Snacks must be careful to not violate any copyright infringement laws while studying their competition and creating their own new products. Frame the â€Å"Right† Problem Best Snacks will become a leader in the snack industry once again by promoting creative and innovative learning within the organization that will inspire a new product lines and allow them to compete with the competition. Describe the â€Å"End-State† Vision Best Snacks held on to its top position in the snack industry by promoting innovation within their organization. Though the industries may vary, the characteristics of innovative organizations are often similar. Studies have shown that innovative workplaces share six cultural characteristics: context rich, customer close, confidence building, curious, challenging, and collaborative, (Daniels, 2010). Innovative organizations have leaders that cultivate creativity by allowing employees to be themselves and encouraging the development of new ideas. Brainstorming and team building activities play a large part in how these companies create, (Daniels, Watts-Holley, Mobley, & Rauschenbach, 2010). Capitalizing on these traits, Best Snacks was able to energize their employees and push for organizational learning, and team building that enabled them to create new product lines, modernize the previous products therefore maintaining their previous customer bases as well as capturing a new audience. Identify the Alternatives and Benchmarking Validatio Based on the opportunities given, three main alternatives have been identified. First, instead of promoting organizational learning, management can select a few employees for individual learning. Managers would select employees to serve on special teams. There’s team members would then go through a series of individual and group learning to implement programs within the organization. Another alternative is for previous marketing methods to be revisited in an effort to appeal to the standard customer base. Leadership at Best Snacks can attempt to capture their previous success by reconnecting with their audience through an analysis of what has worked in the past. The third alternative identified is to make no radical changes, choosing to stick with incremental or semi-radical innovation. By utilizing incremental innovation, Best Snacks can wring out as much value as possible from existing products or services without making significant changes or major investments. Semi-Radical Innovation on the other hand involves substantial change to either the business model or technology of an organization—but not to both, (Davila, Epstien, & Shelton, 2006). Evaluate the Alternatives In Table three there were two goals that were ranked at a number five. The first goal, design new marketing methods that are completely different from those of the past was chosen to stimulate creativity within the organization. Best Snacks has already spent and ample amount of time redeveloping ideas of the past and needs a fresh approach to capturing their audience. The second goal that was ranked at a number five is for the management to promote organizational wide learning. One of the reasons Best Snacks is in the position they’re in is because at some point the organization stopped learning. Management began to discourage the innovation and creativity that once the key to the company’s success. As a result, the entire team at Best Snacks; employees as well as management need to go back to square one in learning the organization, its customers and products. Narrowed List of Alternatives The best alternative chosen are to revisit the previous marketing methods to capture some of the past product success, and to implement semi-radical change. Although it is clear based on the goals that it would be best for Best Snacks to make a complete 360 degree turn around with their business structure and approach to marketing, the cost of doing so could defeat take a toll on the company’s finances due to its declining sales. As a result, it may be better for the organization to take things slow implementing only a semi-radical change program and revamping some of the previous marketing methods. Due to the fact that the organization was highly successful not too long ago, it may be worth taking a look at some of the processes that were in place during that time, examining whether or not success can be generated by reinventing the wheel as opposed to starting over completely. Identify and Assess Risks The remaining alternatives; select a few employees for individual learning and implement incremental change have been identified as having too many risks to utilize in the future plans of Best Snacks. In selecting just a few employees, the leadership does not tackle the real issue of ensuring that innovation is stimulated on an organizational wide scale. It seems that an incremental change approach is what put Best Snacks in the position that they are in now. In only considering the bottom line while ignoring the significant changes that needed to be made in the product lines and processes has cost the organization in sales. With both alternative, Best Snacks runs the likely chance that no changes will be made, leaving the organization to continue its decline. Make the Decision Best Snacks will utilize radical innovation to develop customized, strategic marketing plans for their current product lines and formulate teams within the organization to design new products. Management and employees will work together to energize not only each other but the customer with anticipation of what’s to come. Creative advertising campaigns, team building exercises, and consistent attention to employee needs by management will position Best Snacks in the upper echelon of the snack industry. Founded in 1998, Google has obtained success by being one of the most innovative internet search engines in the world. The company name, Google is in fact a play on the word â€Å"googol,† the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful, (Google, 2010). With over 150 domains in different names and languages, advertising applications, and a phone, and its own internet browser, Google Chrome, the leadership and employees at Google are constantly coming up with new ideas on how to make their existing products better and challenging themselves to create new products that will speak to their consumer needs. Google’s philosophy is embedded with a number of approaches to the principles of their organization and how they will conduct business. Specifically when it comes to design the company believes: 1. Focus on people – their lives, their work, and their dreams. . Every millisecond counts. 3. Simplicity is powerful. 4. Engage beginners and attract experts. 5. Dare to innovate. 6. Design for the world. 7. Plan for today's and tomorrow's business. 8. Delight the eye without distracting the mind. 9. Be worthy of people's trust. 10. Add a human touch, (Daniels, Watts-Holley, Mobley, & Rauschenbach, 2010). In capitalizing on the success of organizations such as Google and the competing snack corporations, as well as returning their focus back to the people, Best Snack will move into the future retaining their top slot as an industry leader. Develop and Implement the Solution In order to develop and implement the solution, Best Snacks must be strategic in their next steps. To take place immediately, Elizabeth Fairchild must devise a conflict management plan for employees and managers to have better communication. In order for innovation to thrive employees must first iron out the issues they have amongst each other as well as management. Getting the problems out on the table will be the first step to opening the door to communication needed for innovation and creativity. Within the next ninety days, Sabrina McKay will develop a plan for team brainstorming. Working with Elizabeth Fairchild, a plan for organizational learning will be put into place to stimulate the employees and get them thinking about what’s next for the organization. Within six months, new product lines should be developed. These lines will be a culmination of the ideas of each person from the management team as well as the employees. Evaluate the Results External success for Best Snacks will be measure by evaluation of the next quarter sales and earnings. Because the ultimate goal of the organization is to increase sales and market share in an effort to remain competitive in the industry, short term review goals are deemed best for a clear understanding of whether newly implemented marketing ideas and approaches are working. There are certain marketing elements every (startup) entrepreneur should track to grow and become more profitable. The key indicators are leads generated, leads converted, average dollar per transaction and average number of transactions per customer. Though the notion of tracking may feel like overkill, focus and improvement spring from the habit of constant measurement. In creating a baseline, it will be much easier to focus the strategies and actions on the right areas of the business, (Jantsch,  2009). Internal measurements for determining success will be to administer another company-wide survey and small focus groups. Leadership must remain in constant communication with the Best Snack employees to ensure that most, if not all needs are being met and that satisfactions with encouraging innovation and creativity amongst employees is felt. Conclusion Best Snacks has the potential to maintain its position in the snack industry. Though the situation looks bleak, it is not as bad as it seems. The main issue for Best Snacks is that they’ve never been in this space before. As long as management uses this opportunity to grow and learn the ills of complacency the organization should be able to avoid being placed in this position again. References Daniels, T. , Watts-Holley, J. , Mobley, A. , Rauschenbach, L.. (2010). Best Snacks Benchmarking Worksheet. Retrieved from MMPBL550 – Creativity, Innovation, and Organizational Design website. Davila, T. , Estien, T. J. , & Shelton, R. (2006). Making Innovation Work: How To Manage It, Measure It, and Profit From It. Upper Saddle River, NJ: Wharton School Publishing. Jantsch, J. (2009). 4 Metrics For Measuring Success: 4 key metrics can help you determine if your brand-building is working. Retrieved from http://www. entrepreneur. com/magazine/entrepreneur/2009/february/199732. html Jones , G. (2004). Organizational Theory, Design, and Change (4th ed. ). Upper Saddle River, NJ: Prentice-Hall, Inc. University of Phoenix. (2010). Best Snacks Scenario. Retrieved from University of Phoenix, MMPBL550 – CREATIVITY, INNOVATION, AND ORGANIZATIONAL DESIGN website. Table 1 Issues and Opportunities Identification | | | |Issues |Opportunities |Reference to Specific | | | |Course Concept | |Best Snacks sales have been slipping, market|Evaluate the organization’s current |A radical innovation is a significant change that | |share has decreased |process to determine how they can keep up |simultaneously affects both the business model and the | | |with the competition. |technology of a company. Rad ical innovations usually | | | |bring fundamental changes to the competitive | | | |environment in an industry, (Davila, Epstien, & | | | |Shelton, 2006, p. 51). |There have been no product or service |Design new marketing methods that are |Successful organizations tend to become complacent and | |innovations in the past five years; instead,|completely different from anything that |conservative in order to preserve their core | |previously successful marketing methods have|has been done before. |competencies—those things that lead to their success. | |been improved or extended | |This is logical and largely advantageous in the | | | |short-term. Paradoxically, the things that led to their| | | |success could be the very things in the long-term that | | | |pull them into failure, (Davila, Epstien, & Shelton, | | | |2006, p. 239). | |Not many people seem to understand the |Management can promote learning within the|A learning organization is an organization that | |importance of innovation. Worse, they seem |organization. |purposefully designs and constructs its structure, | |to have forgotten how to develop and | |culture, and strategy so as to enhance and maximize the| |implement creative ideas. |potential for organizational learning (explorative and | | | |exploitative) to take place, (Jones, 2004, p. 377). | |Employees feel that creativity/innovation is|Management can develop a culture that is |One of the key roles of the CEO is to make innovation | |not encouraged and that their ideas are not |ripe for innovation through leading by |part of the culture of the company. The CEO needs to | |supported by management. |example and pushing for employees to come |make certain that collaboration occurs and becomes part| | |up with new ideas. |of the culture. Steve Jobs works this critical cultural| | | |angle at Apple by being the clear leader of innovation | | | |and pushing hard to ensure that there is effective | | | |collaboration between the technology and business | | | |folks, (Davila, Epstien, & Shelton, 2006, p. 258 & | | | |259). | Table 2 Stakeholder Perspectives and Ethical Dilemmas | |Stakeholder Perspectives and Ethical Dilemmas | | | | | |Stakeholder Groups with Competing | | | |Values |The Interests, Rights, and |The Ethical Dilemma Based on the Competing | | |Values of Each Group |Values | |List: Group X | | | |versus Group Y | | | |Best Snacks vs. the competition |Both Best Snacks and the competition have a vested |It is the responsibility of each organization | | |interest in their individual corporations. Each would |in their quest to be number one to do utilize | | |like to be the number one holder of sales and market |fair business practices, and conduct themselves| | |share in their industry. |with honesty and i ntegrity. | |Best Snacks Leadership vs. he |The employees at Best Snacks feel that leadership does |Both management and the employees need to be | |employees |not value their opinions and has not created an |honest about what they’re needs and | | |environment for open innovation and integrity. Though |expectations are. Opening the door to | | |management sees the need for employees to develop a |communication will allow them to work together | | |creative mindset, they are unsure about the best ways |as a unit. Management has the responsibility to| | |to utilize those skills. treat employees with fairness and respect, | | | |understanding that although their titles may be| | | |lower in rank, their opinions and desire to | | | |grow the organization is what will ultimately | | | |lead Best Snacks into their next phase of | | | |success. | |Best Snacks vs. tself |As a corporation, Best Snacks is rightfully concerned |In their quest to retain success, Best Snacks | | |that the y are seeing a significant decrease in sales. |must be careful to not violate any copyright | | | |infringement laws while studying their | | | |competition and creating their own new | | | |products. | Table 3 Analysis of Alternative Solutions [pic] Table 4 Risk Assessment and Mitigation Risk Assessment and Mitigation | |Alternative |Risks and Probability |Consequence and Severity |Mitigation Techniques and Strategies | |Select a few employees for |By selecting only a few employees |The organization may find itself | Instead of managers randomly selecting| |individual learning |for individual learning, Best Snacks|in the same position as right now,|employees, they could ask for | | |leadership will have only barely |it is clear that not enough |volunteers, or use a mixture of | | |touched the issue of many not |employees understand the process |experience and tenure to make the | | |understanding creativity and |of innovation to a point where |selection | | |innovation. |they can move the company forward. | | | |Also, in selecting only a few | | | | |employees issues of favoritism and| | | | |feeling left out could occur | | | | |amongst workers. | | |Implement Incremental change |Though incremental innovation would |Utilizing incremental change could|Instead of incremental innovation, Best| | |save the company money it would not |put Best Snacks back in the same |Snacks should utilize another approach | | |address the most important issue of |position. that would allow them to tackle the | | |stimulating creativity and | |core of the issues. | | |innovation within the employees. | | | | |This would cost the company in the | | | | |long run as they run the risk of | | | | |continuing the sales decline. | | | Table 5 Pros and Cons of Alternative Solutions Alternative |Pros |Cons | |Revisit previous marketing methods to capture |Methods used during the company’s most |These methods are old and no longer appeal to | |past success |successful times have a lready been tested |the target audience – the reason Best Snacks is| | | |in their current state | |Implement semi-radical change |Extreme change will be made to certain portions|Best Snacks is no longer in a position where | | |of the organization. |small changes are acceptable. They need fast, | | | |extreme change to catch up to the competition | Table 6 Optimal Solution Implementation Plan |Action Item Deliverable |Timeline |Who is Responsible | |Develop a plan for team brainstorming and innovation|90 days Sabrina McKay | |Create new product lines |6 months |Sabrina McKay, Bill Santoro, Jennifer | | | |Heartwell, Martin Hernandez, Dale Chin | |Devise conflict management plan for employees and |Immediately |Elizabeth Fairchild | |managers to have better communication | | | Table 7 Evaluation of Results |End-State Goals |Metrics |Target | |Management and employees will develop and |Employee survey |85-90% satisfaction | |maintain open communication. | | |Best Snacks increa se sale and market share. |Industry reports |70% increase | | | | | | | | | | | | |

Kingdom Protista

Kingdom Protista: Characteristics Mostly unicellular, eukaryotic cells Reproduce asexually or sexually by conjugation Exhibit all three modes of nutrition Photosynthesis Ingestion Absorption Ultimately spawned all multicellular kingdoms Very diverse kingdom Difficult for taxonomists to agree on classification Diverse Modes of Nutrition Use diverse modes of nutrition Ingest food Absorb nutrients from surroundings Photosynthesis Protists that ingest food are typically predators Use extensions of cell membrane called psuedopods to surround and engulf prey item Diverse Modes of NutritionProtists that absorb nutrients directly from the surrounding environment can be Free-living types in the soil that decompose organic dead matter Parasites that live inside the bodies of other organisms, sometimes harming the host Diverse Modes of Nutrition Some protists have photosynthetic organelles called chloroplasts Photosynthetic protists are abundant in oceans, lakes, and ponds Free floating Mutuall y beneficial associations with other organisms: solar energy captured by the protist is used by host, which shelters and protects the protist Diverse Modes of NutritionPhotosynthetic protists are collectively known as algae Single-celled, non-photosynthetic protists are collectively known as protozoa Diverse Modes of Reproduction Most protists reproduce asexually by mitotic cell division Some also reproduce sexually Two individuals contribute genetic material to an offspring that is genetically different from either parent Occurs during certain time of year or circumstances (e. g. a crowded environment or a food shortage) Protist Reproduction Asexual Sexual (a) (b) Effects on HumansPositive impact – ecological role of photosynthetic marine protists (algae) capture solar energy and make it available to the other organisms in the ecosystem release oxygen gas Negative impact – many human and plant diseases are caused by parasitic protists Major Groups of Protists Protist classification is in transition Genetic comparison reveals evolutionary history of organisms Genetic, instead of physical features now separate protist species into different lineages Some physically dissimilar species are now placed in a common lineage The Excovates Lack mitochondriaTwo major groups Diplomonads: have two nuclei and move about by means of multiple flagella Parabasalids: live inside animals Parabasalids Mutually beneficial relationships with other species Parabasalid inhabits gut of termite Termite delivers food to parabasalid, which digests and releases nutrients to termite Parabasalids Harms host species Trichomonas vaginalis causes the sexually transmitted disease trichomoniasis Trichomonas inhabits urinary and reproductive tracts, using flagella to move through them Causes vaginal itching and discharge in females The EuglenozoansHave distinctive mitochondria Two major groups Euglenids Kinetoplastids Euglenids Single-celled, fresh-water protists Lack a rigid outer covering Best known example is Euglena Moves by whipping single flagellum Photosynthetic Some euglenids photosynthetic, others absorb/engulf food Euglenids Photoreceptor (eyespot) found in some euglenoids Provides for a way to sense location of light source Useful for photosynthetic euglenoids in maximizing photosynthesis Euglena : a Representative Euglenoid Flagellum Eye Spot Contractile Vacuole Stored Food Nucleus Nucleolus Chloroplasts KinetoplastidsAll species have one or more flagella Can be used for propulsion, sensing, or food gathering Many are free-living in soil and water Kinetoplastids Some species live in a symbiotic mutualistic association within another organism Some species digest cellulose in termite guts Trypanosomes live within tsetse flies and cause African sleeping sickness in fly-bitten mammals Trypanosomes infect the blood causing African sleeping sickness Trypanosomes in Blood The Stramenophiles Have fine, hair-like projections on flagella Mostly single-celle d but some multicellularSome are photosynthetic species Major stramenophile groups Water molds Diatoms Brown algae Water Molds Also known as oomycetes Long filaments aggregated into cottony tufts Many are soil and water-based decomposers Water Molds Profound economic impacts caused by water molds Late blight attacks potato plants (caused Irish potato famine in 1845) One species causes downy mildew (nearly destroyed French wine industry in 1870s) A Parasitic Water Mold Downy mildew on grapes Diatoms Found in both fresh and salt water Photosynthetic Produce shells of silica that fit togetherDiatomaceous earth is deposits of diatom shells (mined and used as an abrasive) Diatoms Part of floating phytoplankton community Important in absorbing CO 2 and producing O 2 Phytoplankton perform 70% of all photosynthesis Diatoms are important as food in marine food webs Herbivorous organisms â€Å"graze† on these â€Å"pastures of the sea† Brown Algae Form multicellular aggregates ( seaweeds) Superficially similar but not closely related to plants Contain brownish-yellow and green (chlorophyll) pigments producing brown/olive appearance Brown Algae Nearly all marineFound along rocky shores of temperature oceans Includes giant kelp Several species use gas-filled floats to support body Giant kelp forests provide food and shelter for sea animals Diverse Brown Algae Fucus sp. Giant Kelp The Alveolates Single-celled protists with small cavities beneath cell surface (alveoli) Comprise a distinct lineage Nutritional modes include photosynthetic, parasitic, and predatory The Alveolates Major alveolate groups Dinoflagellates Apicomplexans Ciliates Dinoflagellates Mostly photosynthetic Two whip-like flagellaMost species live in salt water Some species bioluminescent Certain specialized dinoflagellates live within coral, clam, and other protistan hosts Cell wall resembles armored plates Dinoflagellates & Red Tide Red Tide Dinoflagellates Nutrient-rich water causes populati on explosion called â€Å"red tides† Substantial fish kills result from oxygen depletion and clogged gills Oysters, mussels, and clams benefit from large food supply but may accumulate nerve poison Lethal paralytic shellfish poisoning in humans may result from eating these shellfishApicomplexans Also known as sporozoans All members are parasitic Form infectious spores Spores transmitted between hosts by food, water, or insect bites Apicomplexans Complex life cycle (e. g. Plasmodium- malarial parasite) Parasite passed to human by Anopheles mosquito Plasmodium develops in liver, makes spores in red blood cells (causing fever upon release) New mosquitoes acquire parasite while feeding on blood Plasmodium quickly evolves resistance to drugs Ciliates Inhabits both fresh and salt waterHighly complex unicellular organization Specialized organelles Cilia that propel cells through water at 1 mm/s Ciliates Examples of ciliate complexity Paramecium (contractile vacuoles, nervous system) Didinium (predator of other microbes) Paramecium has vacuoles and cilia The Complexity of Ciliates Macronucleus Micronucleus Food Vacuole Oral Groove Contractile Vacuole Cilia Food Vacuole forming The Cercozoans Cercozoans have thin, threadlike psuedopods, which extend through hard shells in some species Cercozoans includeForaminifera Radiolarians The Cercozoans Foraminiferans produce elaborate calcium carbonate shells with holes Deposits of fossilized foraminiferans form chalk Radiolarians have silica shells Heliozoans The Amoebozoans Amoebozoans move by extending finger-shaped pseudopods, also used for feeding Inhabit aquatic and terrestrial environments Generally do not have shells The major groups of amoebozoans are Amoebas Slime molds The Amoebozoans Amoebas Found in freshwater lakes and ponds Predators that stalk and engulf preyOne species causes amoebic dysentery The Amoebas The Slime Molds Distinctly unique lineage among protists Physical form blurs distinction between a co lony versus an individual The Slime Molds Two-phase life cycle Mobile feeding stage Stationary, reproductive stage forming a fruiting body Two main types Acellular Cellular Acellular Slime Molds Also known as plasmodial slime molds Composed of a thinly spread cytoplasm with multiple diploid nuclei Plasmodial mass feeds on bacteria and organic matter by engulfing them Acellular Slime MoldsCan form bright yellow or orange masses Dry conditions or starvation stimulate fruiting body formation Haploid spores produced Spores disperse and germinate into a new plasmodium The Acellular Slime Mold Physarum (a) (b) Cellular Slime Molds Live in soil as independent haploid cells Pseudopodia surround and engulf food (like bacteria) Cellular Slime Molds Food scarcity creates a pseudoplasmodium Individual cells release chemical signal if food is scarce Dense, slug-like aggregation of cells forms Slug† crawls towards light, forms a fruiting body Haploid spores produced are dispersed to form ne w single-celled individuals The Life Cycle of a Cellular Slime Mold Single, amoeba-like cells emerge from spores, crawl, and feed. When food is scarce, cells aggregate into slug-like mass called pseudoplasmodium. Pseudoplasmodium migrates toward light, forms fruiting bodies; produces spores. fruiting bodies spores nucleus The Red Algae Multicellular, photosynthetic seaweeds Pigments combined with chlorophyll produce bright red to black appearances Found exclusively in marine environmentsThe Red Algae Very common in deep, clear tropical waters Red pigments absorb deeply penetrating blue-green light Can therefore live deeper than other seaweeds The Red Algae Diversity of forms and uses Some species deposit calcium carbonate Some species harvested for food Energy captured by red algae important in food chains Products extracted from red algae include: Carrageenan (stabilizing agent) Agar (substrate for bacteria in petri dishes) The Red Algae Multicellular, photosynthetic seaweeds, rang ing in color from bright red to nearly black Live in clear tropical oceansSome species deposit calcium carbonate, which contributes to the formation of reefs Red Algae The Green Algae All species photosynthetic Both multicellular and unicellular species Found in both freshwater and marine environments Some form long filamentous chains of cells (e. g. Spirogyra ) Spirogyra: A Green Algae The Green Algae Some form colonies of clustered cells (e. g. Volvox ) Mostly microscopic forms but Ulva (sea lettuce) is a multicellular leaf-sized green algal seaweed The Green Algae Green algae are closely related to plantsThe earliest plants may have been similar to today’s multicellular green algae Protists and Life Marine phytoplankton: 70% of all photosynthesis Diatoms – abrasive products and oil reserves Sarcodines and limestone deposits Protists and disease Water molds – downy mildew, late blight of potato Dinoflagellates and â€Å"red tide,† shellfish poisoning Zo oflagellates – African sleeping sickness, Giardia Sarcodines – amoebic dysentery Sporozoans – Plasmodium and malaria Giardia: the Curse of Campers

Research Paper on Crowd Management Plan

Research Paper on Crowd Management Plan Crowd Management Plan for an Existing Outdoor Event research paper: Introduction Crowd management is a vital factor that needs profound consideration. This is because even an event that has a small attendance has the likelihood of becoming crowded depending on the venue/area’s capacity where such an event is being held compared to the individuals expected to attend (Premier Cabinet, 2011, Para 1). The concept of â€Å"Crowd management encompasses the operational planning and procedures employed to handle the process and facilitation of movement as it relates to crowd associated functions† (Avery Soo, 2003, p. 35). An effective management of a crowd calls for a thorough crowd behavior understanding as well as a coordinated effort for planning safe environments for accommodating all types of audiences in any kind of event. Thus, management of a facility, event participants and promoters, law enforcement and government personnel must cooperate in assurance of safety and successful management of individuals (Avery Soo, 2003, p. 35). A crowd has various faces as well as different responses towards similar stimuli. It could be hard to imagine someone within a crowd who is intending to cause serious injury or kill another person in an event in which crowds assemble. Basically, in majority of the instances, it has been established that people offer assistance to others incase of trouble, serious impairment, or in case one requires medical attention. Various task forces have been formed to look into the safety of crowds and the public in events. Through their reports, it has been shown clearly at an increasing rate that the principle factor in assurance of a comfortable and safe environment for huge crowds is effective planning for such crowd’s management. The purpose of this paper is to critically examine the concept of crowd management with focus being on a crowd management plan for an existing outdoor event; the event under study is a sporting event. Event Details Overview of the Event: In planning of an event, it is important to come up with a fitting location depending on the type of event that is being carried out. Planning needs determination of a goal, visualization of a strategy for achievement of that goal, and development of a step by step process towards the achievement of the set goal (SEOH, 2005, p. 5). Location is agreed upon as per the requirements of the events and its goals. In selection of event’s date, there are some factors that should be put into consideration and they involve: the environmental conditions such as weather to avoid fixing the date during rainy seasons that may not favor the event; events should be free from national holidays to ensure there will be participants; and the availability of stakeholders in the event (SEOH, 2005, p.8). Tickets to facilitate participation should be produced according to the financial ability of the target participants. They should be sold in well known places and maximum publicity be given (SEOH, 2 005, p. 9). Profile of the Audience: In a sports event, it is important to note that some individuals who happen to be highly familiar with an environment or venue, such as regularly occurring crowds during football matches, have a higher likelihood of conducting themselves in the event in ways they are used to or even follow same route every time they get to such events. Thus, it is important to ensure that during the event, there is effective use of multiple modes of monitoring the crowd to ensure that the crowd and its behavior are assessed effectively from multiple perspectives. This could call for such actions as inclusion of officers on such grounds, use of undercover officers within the crowd, roof-top spotters, stewards, helicopters, CCTV cameras, and also some commanders who oversee the event from a centre of command (Challenger, Clegg Robinson, 2009, p. 21). In some situations, the crowd could be totally unfamiliar with the circumstances or surroundings of the event and thus they will behave differently, e.g. , they may stop and start more frequently, rely heavily on stewarding and signage, and move more slowly. Thus, event managers should ensure that the venue have plenty signage that is highly visible, accurate and easily comprehensible (Challenger, Clegg Robinson, 2009, p. 22). Entertainment: Sporting events are always considered as a place of work for some individuals while others consider them as places for leisure activity. Events range from a family day in a local park to the music festivals events, carnivals, firework displays, sporting events, crusades, etc. It is important for crowd managers to ensure that the people participating in an event are not subjected to boredom and so there must be safe and recommendable forms of entertainment to eliminate the problem of monotony in case of breaks during the event (Lubbe, 2003, p. 55). Attendance: Attendance of the event should be determined by the kind of sporting event being done. It is possible to estimate the potential number of participants in such an event by considering the proportion of the public that follows subsequent events. For instance, it is possible to determine that events involving some sports teams in football command a large audience and this could help in planning process (Billboard, 2002, p. 19). Running Schedule: In events like this, there must be a promoter who acts as the broker between a facility and the organizers; the promoter is considered as a player of a key role in contracts’ preparation. The promoter secures a desired facility for use, prepares effective contracts between the organizers and facility, arranges for promotion of the event and sale of tickets, and also pays requirements for security. Overall organization of the event is done by promoters who get paid by organizers and they most often tend to work freely from facilities. Promoters have the responsibility of coordinating all an event’s aspects with the facility and officials from the government to ensure that the event is in compliance with the local laws of safety. The promoters in most cases come up with their own management plan for the event, list the responsibilities of their personnel and timetable of the event, and usually share such material with other parties during the event (Mccloud, 2010, p. 21). Venue: Venues of a wide range can be effectively used in accommodating outdoor events. However, it is very important to consider some factors before settling on any venue. Such important factors that should be considered include: how the target group shall get to the venue; the planning issues involved in the desired venue; the arrangements needed in management of individuals outside the venue; the necessities of managing individuals inside the venue; the way in which the target people shall view the activities- concern should be whether they are to view them standing, sitting, or in a festival seating, or circulating from an activity to the other; the safe capacities in the venue- the whole venue or even for different sections; and whether a venue is already authorized for running the kind of event that is being organized (EMH, 2008, p. 9). Permits and Authorities There is need to ensure that event organizers contact the relevant agencies and bodies during planning stages of an event. Any activity that entails a concentration of individuals gathering in a specific locality will automatically have some effects on the local infrastructure and thus it is considered common courtesy for the event organizers to inform the relevant agencies or authorities, and the local residents to avoid inconveniences during the event. The significance of this is that there may be need for the event organizer to get into a process of formal consultation with statutory agencies in the society (EMH, 2008, p. 7). Licensing: Entertainment events vary greatly in character, size, and other factors like risk and hazard. Naturally, organizers of complex or large events could require seeking of more specialist advice from elsewhere and this creates the need for formalizing such events. Through licensing of events like these, organizers find it easy to secure security from government agencies such as the police or other administrators and this helps in reducing the chances of occurrence of some emergency problems. Licensing makes an event so formal in such a way that the organizers feel their security and crowd management boosted in a great way (EMH, 2008, p. 10). Noise management: Entertainment events tend to produce so much noise and this could land the organizers of such events into problems with authorities due to noise pollution. Many agencies have put measures in place to curb noise pollution especially at night and in residential areas. Thus, it is important for event organizers to ensure that they secure a noise license allowing them to carry out their activities peacefully as failure could lead to distractions that could lead to confrontation between the participants and law enforcement agencies such as the police (Fahy Walker, 2004, p. 184). Risk Analysis and Evaluation Risk registers (on crowd control only): A large number of events happen nationally and cases of trouble and problems are rarely reported. However, new, unquestionably and also unexpected difficulties and hardships have been arising from time to time. For instance, in major cities, some officers of police have estimated, though informally, that around 1 to 2% of sporting events’ spectators carries handguns at any given time. There are some conditions, which can lead to problems in management of crowds and these include: the problems that are created from within a crowd; those that are as a result of a crowd external to the facility; rumor; and environmental catastrophe (Avery Soo, 2003, p. 38). Action plans: In order to develop an effective plan for crowd management, there is need for the management of the facility to be aware of all the audience’s characteristics that is attracted by any particular event (Fahy Walker, 2004, p. 184). When the facility operator, event promoter, and the police commander understand their crowd, it becomes a must and easier for them to plan accordingly. The facility management happens to have great influence on safety of the crowd as well as on the actions of entertainers and promoters. It does not matter how a contract is written between the promoter and a facility, but local management of the facility should accept and acknowledge its obligation regarding the community it serves’ safety. The management of the facility holds the key responsibility of assuring safe conditions that are in compliance with statutes that are applicable as well as of reasonable standards. Such a responsibility also calls for cooperative efforts with the law enforce ment agents and also other event managers. However, such cooperation is not mean to relieve the management of the facility off its accountability in provision of resources for successful and safe events. Officials of law enforcement can of course take over control and direction in case of emergencies but this should not dilute the responsibility of the management for taking the necessary and reasonable steps for assurance that controllable emergencies do not happen in the course of the event (CD, 1997, Para 15). o What happens incase of an emergency? In any sporting event, there is need for setting up an emergency room with sufficient space and equipment for handling large crowd incidents and routine accidents. To cater for an emergency in an effective way, it is important for maintenance of effective communication with the local providers of emergency medical services who should respond appropriately; and must have the ability of handling a disaster faced by a mass crowd appropriately (Fruin, 2002, p. 9). Emergency Response Plan (ERP): In all major events, it is important to have readily available emergency medical as well as ambulance services to ensure that timely and effective treatment is easily available to the people who may need it. To assure such effectiveness, an Emergency Response Plan (ERP) should be developed and it could include such things as: inclusion of a section of medical emergency service in a plan for crowd management; there is need for public assembly areas for maintaining first aid rooms as well as setting up minimal standards for such rooms and the on-duty medical personnel; government authorities should adopt an effective ordinance for setting standards for the ambulance equipment and personnel; there is need for the location of such first aid rooms to be publicized to ensure event patrons know them; effective training should be offered to the medical personnel entrusted to offer emergency medical services in events (Fruin, 2002, p. 11). Site induction procedures: Every event must have attendant risks; the initial step in management of such risks includes examination of all the areas of an event in order to determine the positions in which losses could occur. Such an examination should not be limited to the safety issues only but should ensure the event is safely conducted in the most possible way and if there occurs an unfortunate thing, the organization is not further impacted by the loss either through adverse publicity or financially. The examination could further assist in making decision regarding hiring of event crew or event/crowd managers (Worksafe, 2007, p. 3). Crowd Controller’s Emergency Planning Processes: A crowd controller is an individual who is employed and retained with the principal aim being maintenance of order by ensuring that: behavior is effectively monitored and controlled; all attendants in an event are screened appropriately during entry to the venue; removing any individual; and also maintenance of order at a public place (Worksafe, 2007, p. 4). It is the responsibility of the facility owners to develop and communicate emergency evacuation plan. The empowerment of crowd controllers is agreed upon by the facility owners and the promoter (Worksafe, 2007, p. 25). Thus, the crowd controllers cannot do anything unless they are advised by their employers in public events. Communication Processes + Internal communication: This is the communication that occurs within the organization of event management and includes all the operations stakeholders. According to psychologists, a crowd could be likened to an intermeshing behavioral cells’ series in which each cell consists of a relatively small group of the surrounding people; who have limited communication between themselves. The cell members lack a broad view for the events taking place within a crowd. Thus, a dominant member of a cell can influence the cell’s collective behavior. This makes it possible for occurrence of communication in chains among chains of cells, often through spread of incorrect information and rumor, potentially inciting people into inappropriate behavior (Fruin, 2002, p.4). # External communication: This is communication occurring to the external of the organization or event scene. It includes the audience, attendees, guests, general public, delegates, and also the other external stakeholders. In a sporting event, focus is not only on the individuals in the venue but also those outside the venue. To ensure safety of those in the venues, there should be maintained a good communication with the law enforcement centers to ensure that there is a smooth flow of the event (Fruin, 2002, p.4). Conclusion and Recommendation In conclusion, this paper has established that considering crowd management is a key issue that should never be ignored. Any event can become crowded as this solely depends on a venue’s capacity in which an event is conducted. Thus, crowd management is required to both the small and large events especially in sporting events where turn out is sometimes predictable and many tragedies occur in them. This paper recommends that event organizers should seek advice of the landowner or venue manager concerning its capacity. There is also need to clarify who is charged with the responsibility of counting patrons, to ensure protective measures are effectively taken. In addition, the paper has found out that there is need for full time emergency medical provision services in areas known to hold public events such as football stadiums to ensure that emergencies could be dealt with promptly.

Battle of Berlin in World War II

Battle of Berlin in World War II The Battle of Berlin was a sustained and ultimately successful attack on the German city by the Allied forces in the Soviet Union from April 16–May 2, 1945, during World War II (1939–1945). Armies Commanders Allies: Soviet Union Marshal Georgy ZhukovMarshal Konstantin RokossovskyMarshal Ivan KonevGeneral Vasily Chuikovapprox. 2,500,000 men Axis: Germany General Gotthard HeinriciGeneral Kurt von TippelskirchField Marshal Ferdinand Schà ¶rnerLieutenant General Hellmuth ReymannGeneral Helmuth WeidlingMajor General Erich Brenfngerapprox. 766,750 men Background Having driven across Poland and into Germany, Soviet forces began planning for an offensive against Berlin. Though supported by American and British aircraft, the campaign would be entirely conducted by the Red Army on the ground. General Dwight D. Eisenhower saw no reason to sustain losses for an objective that would ultimately fall into the Soviet occupation zone after the war. For the offensive, the Red Army massed Marshal Georgy Zhukovs 1st Belorussian Front to the east of Berlin with Marshal Konstantin Rokossovkys 2nd Belorussian Front to the north and Marshal Ivan Konevs 1st Ukrainian Front to the south. Opposing the Soviets was General Gotthard Heinricis Army Group Vistula supported by Army Group Centre to the south. One of Germanys premier defensive generals, Heinrici elected not to defend along the Oder River and instead heavily fortified the Seelow Heights east of Berlin. This position was supported by successive lines of defenses extending back to the city as well as by inundating the Oders floodplain by opening reservoirs. Defense of the capital proper was tasked to Lieutenant General Helmuth Reymann. Though their forces looked strong on paper, Heinrici and Reymanns divisions were badly depleted. The Attack Begins Moving forward on April 16, Zhukovs men assaulted the Seelow Heights. In one of the last major pitched battles of World War II in Europe, the Soviets captured the position after four days of fighting but sustained over 30,000 killed. To the south, Konevs command captured Forst and broke into open country south of Berlin. While part of Konevs forces swung north towards Berlin, another pressed west to unite with advancing American troops. These breakthroughs saw Soviet troops nearly envelop the German 9th Army. Pushing westward, 1st Belorussian Front approached Berlin from the east and northeast. On April 21, its artillery began shelling the city. Encircling the City As Zhukov drove on the city, the 1st Ukrainian Front continued to make gains to the south. Driving back the northern part of Army Group Center, Konev compelled that command to retreat towards Czechoslovakia. Pushing forward north of Juterbog on April 21, his troops passed south of Berlin. Both of these advances were supported by Rokossovsky to the north who was advancing against the northern part of Army Group Vistula. In Berlin, Adolf Hitler began to despair and concluded that the war was lost. In an effort to rescue the situation, the 12th Army was ordered east on April 22 in the hope it could unite with 9th Army. The Germans then intended for the combined force to aid in defending the city. The next day, Konevs front completed the encirclement of the 9th Army while also engaging the lead elements of the 12th. Unhappy with Reymanns performance, Hitler replaced him with General Helmuth Weidling. On April 24, elements of Zhukov and Konevs fronts met west of Berlin completing the encirclement of the city. Consolidating this position, they began probing the citys defenses. While Rokossovsky continued to advance in the north, part of Konevs front met the American 1st Army at Torgau on April 25. Outside of the City With Army Group Centre disengaging, Konev faced two separate German forces in the form of the 9th Army which was trapped around Halbe and the 12th Army which was attempting to break into Berlin. As the battle progressed, 9th Army attempted to break out and was partially successful with around 25,000 men reaching 12th Armys lines. On April 28/29, Heinrici was to be replaced by General Kurt Student.  Until Student could arrive (he never did), command was given to General Kurt von Tippelskirch. Attacking northeast, General Walther Wencks 12th Army had some success before being halted 20 miles from the city at Lake Schwielow. Unable to advance and coming under attack, Wenck retreated towards the Elbe and U.S. forces. The Final Battle Within Berlin, Weidling possessed around 45,000 men composed of Wehrmacht, SS, Hitler Youth, and Volkssturm militia. Initial Soviet assaults on Berlin began on April 23, a day before the city was encircled. Striking from the southeast, they met heavy resistance but reached the Berlin S-Bahn railway near Teltow Canal by the following evening. On April 26, Lieutenant General Vasily Chuikovs 8th Guards Army advanced from the south and attacked Tempelhof Airport. By the next day, Soviet forces were pushing into the city along multiple lines from the south, southeast, and north. Early on April 29, Soviet troops crossed Moltke Bridge and began attacks on the Interior Ministry. These were slowed by a lack of artillery support. After capturing Gestapo headquarters later that day, the Soviets pressed on to the Reichstag. Assaulting the iconic building the next day, they succeeded in famously hoisting a flag over it after hours of brutal fighting. A further two days were needed to completely clear the Germans from the building. Meeting with Hitler early on April 30, Weidling informed him that the defenders would soon run out of ammunition. Seeing no other option, Hitler authorized Weidling to attempt a breakout. Unwilling to leave the city and with the Soviets nearing, Hitler and Eva Braun, who were married on April 29, remained in the Fà ¼hrerbunker and then committed suicide later in the day. With Hitlers death, Grand Admiral Karl Doenitz became president while Joseph Goebbels, who was in Berlin, became chancellor. On May 1, the citys remaining 10,000 defenders were forced into a shrinking area in the city center. Though General Hans Krebs, Chief of the General Staff, opened surrender talks with Chuikov, he was prevented from coming to terms by Goebbels who wished to continue the fight. This ceased to be an issue later in the day when Goebbels committed suicide.? Though the way was clear to surrender, Krebs elected to wait until the following morning so that a breakout could be attempted that night. Moving forward, the Germans sought to escape along three different routes. Only those who passed through the Tiergarten had success penetrating the Soviet lines, though few successfully reached American lines. Early on May 2, Soviet forces captured the Reich Chancellery. At 6:00 am, Weidling surrendered with his staff. Taken to Chuikov, he promptly ordered all remaining German forces in Berlin to surrender. Battle of Berlin Aftermath The Battle of Berlin effectively ended fighting on the Eastern Front and in Europe as a whole. With Hitlers death and complete military defeat, Germany unconditionally surrendered on May 7. Taking possession of Berlin, the Soviets worked to restore services and distribute food to the citys inhabitants. These efforts at humanitarian aid were somewhat marred by some Soviet units which plundered the city and assaulted the populace. In the fighting for Berlin, the Soviets lost 81,116 killed/missing and 280,251 wounded. German casualties are a matter of debate with early Soviet estimates being as high as 458,080 killed and 479,298 captured. Civilian losses may have been as high as 125,000.

Memo Essay Example | Topics and Well Written Essays - 1500 words

Memo - Essay Example Canada has a gross domestic income per capital of $41,000 and a total population of 34.3 million inhabitants (Culturegrams, 2012). Zamada Motors is looking to expand its operations into the Canadian marketplace. The firm in 2014 plans on launching a small compact car called the â€Å"2.2†. The car is a small two seater with high fuel economy that is targeted to compete with Fiat, Mini, Ford and Toyota. The purpose of this memo is to provide a comprehensive integrated marketing strategy for Zamada Motors. The company has a marketing budget of one million dollars. A million dollars might seem like a lot of money, but to launch an introductory mass marketing campaign in a foreign country the budget the firm has is limited. Despite the budget constraints there are marketing channels that can be used in a combined manner to achieve the goals of the company. The first step for the company is to let the Canadian population know about existence of the Zamada brand. The marketing plan will start by focusing on the brand. The second step of the strategy is to emphasize on the â€Å"2.2† to drive the sales of the product. The marketing budget of the firm will be divided in two initiates. The company will spend 20% of its budget to get the word out about the brand. The remaining 80% of the budget will be used to market the â€Å"2.2† car model. ... To minimize cost the company will select to launch its ads in popular shows that are not part of primetime television. The firm will place three commercials per week for a period of three months. The firm will contact all Canadian TV stations to negotiate a deal for the marketing package. The bid the company will make for the commercials will be valued at $150,000. If for some reason the firm is not able to negotiate a contract based on those parameters the company will lower its expectations to two commercials per week instead of three. The second marketing channel that the company will use is the written press. Some of the potential newspapers the firm might perform business with include Georgia Straight, The Fountain Pen, High River Times, and Oxford Review (Onlinenewspapers, 2012). The marketing budget for the written press initiative is $20,000. For that budget the company expects to have a daily ad in the newspaper for a period of three months. The final channel that will be us ed for the initial public relation launch of the company is the radio. The company will place four radio ads per week for a period of three months. The marketing budget for the radio campaign is $30,000. The second phase of the integrated marketing campaign is to introduce the â€Å"2.2† car model to the general public of Canada. The firm has a marketing budget of $800,000 for this initiative. The company will use some of the marketing channels utilized in phase one as well as other marketing channels that are better suited for a marketing strategy to target a specific demographic group. The company will once again utilize television as one of its channel. The television campaign to introduce the â€Å"2.2† will be shorter than in phase